"What keeps you reading beyond the first few pages of a book, and what makes you want to stop reading a book and put it back on the shelf?"
For me, the writing needs to be really good right from the start. I can judge this in a page or less. Next, I'm looking at the storyline itself and the pacing of the story. Is the author efficient in his or her writing from the start or does it seem that the story is dragging? I stop reading a book if the writing is not up to my own personal standards, but assuming that it's written well enough I'll continue to read so long as the story is interesting and coherent, the characters are believable and relatable, and the topic is of at least some interest to me.
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What do you think? What makes you pick up a book and keep reading? What makes you put the book back down? Share your answer here or link up!